Sell a product
“Comment LINK and I’ll send it to you.”
The private reply sends your product page or SayEase sales link.
Instagram Auto-DM
Automatically DM People Who Comment on Your Instagram Posts
Someone comments a keyword such as LINK, PRICE, BOOK, or WATCH on your Instagram post or Reel. SayEase detects the match and sends the Instagram private reply you configured.
SayEase is independent and is not affiliated with or endorsed by Instagram or Meta.
How it works
From comment to destination in five steps
Instagram post or Reel
Someone comments your keyword
SayEase finds the match
Your private reply is sent
The customer opens your link
You choose the keyword and write the message. Examples include LINK for a product, BOOK for an appointment, WATCH for a video, or COURSE for a course page.
More than a reply
Don't stop at the DM. Send people where they can take action.
Instagram comment
Automatic private reply
SayEase Link or another destination
Product, booking, video, course, or checkout
The configured message can lead customers to your sales page, booking page, video, course, product, checkout, or another destination you choose.
Practical examples
Ways to use Instagram Auto-DM
Book appointments
“Comment BOOK for the booking link.”
The private reply sends your booking destination.
Sell videos
“Comment WATCH and I’ll send you the video.”
The private reply can send your VideoLink or MovieLink destination.
Sell a course
“Comment COURSE for details.”
The private reply sends your course page.
Send pricing or information
“Comment PRICE and I’ll send the details.”
The private reply sends the page or information you configured.
Included with Pro
Instagram Auto-DM is included with SayEase Pro
Starting at $19 USD/month
Also included with annual SayEase Pro, including the current Early Bird offer where available, and monthly or yearly SayEase Pro + VideoLink Pro Bundle plans.
1 connected Instagram account
1,000 successfully sent Auto-DMs each billing month
Comment-keyword automations
Auto-DM logs and analytics
Need more messages?
+1,000 Auto-DMs — $9 USD
One-time capacity purchase
+5,000 Auto-DMs — $29 USD
One-time capacity purchase
Unused purchased messages roll forward until consumed. They are used after your included monthly allowance and are not separate Auto-DM subscriptions.
Simple setup
How to set up Instagram Auto-DM
- 1Choose SayEase Pro.
- 2Connect your Instagram account.
- 3Create a keyword automation.
- 4Write the private reply you want sent.
- 5Publish your Instagram call-to-action.
SayEase handles matching comments and sends the configured message. It does not send cold DMs or automate arbitrary inbox conversations.
Questions people ask
- What is Instagram Auto-DM?
- Instagram Auto-DM is a comment-keyword automation. You choose a keyword and write a message; when someone uses that keyword in a comment, SayEase sends that person your configured Instagram private reply.
- Can Instagram automatically DM someone who comments on my post?
- Yes. With an active SayEase Pro or Bundle plan, you can configure a keyword such as LINK or BOOK. When a comment contains that matching keyword, SayEase sends the private reply you prepared.
- Does SayEase Auto-DM work with Instagram Reels?
- Yes. SayEase processes Instagram comment events from posts and Reels. When a comment contains your configured keyword, it can send your configured private reply, subject to Instagram account eligibility and platform rules.
- How many Auto-DMs are included?
- Eligible SayEase Pro and Bundle plans include 1,000 successfully sent Auto-DMs per billing month for one connected Instagram account.
- What happens if I use all 1,000 Auto-DMs?
- You can buy prepaid capacity: 1,000 additional Auto-DMs for $9 USD or 5,000 additional Auto-DMs for $29 USD. These are one-time purchases, not separate subscriptions.
- Do unused extra Auto-DMs expire?
- No. Purchased capacity rolls forward until it is consumed. Your included 1,000 Auto-DMs reset each billing period and are used before purchased capacity.
- Is Instagram Auto-DM available on the Free plan?
- No. Instagram Auto-DM is included with active SayEase Pro and SayEase Pro + VideoLink Pro Bundle plans.
- Can I connect more than one Instagram account?
- Not currently. The included Instagram Auto-DM feature supports one connected Instagram account.
Turn Instagram comments into customers
SayEase Pro includes Instagram Auto-DM with 1,000 successfully sent messages every billing month for one connected Instagram account.
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SayEase is not affiliated with or endorsed by Instagram or Meta. Platform names and trademarks belong to their respective owners.